MISSION & VISION

On an Untiring Mission of Reviving Folk Art Forms of Our Country

Perusing his Mission “Protect Our Folk Arts before it's too late” Yadvanshi established Indian Folk Art Federation, which is working in distant, rural, remote and far-flung areas of our country, is reaching out to the unreached. Shri Yadvanshi with Indian Folk Art Federation is on one hand addressing Livelihood issues of Folk Artists by establishing linkages with Governmental, Non-Governmental & Cultural organizations and on the other hand it is reviving folk art forms through intensive research for providing the missing links thus paving a Golden Path through which we will be able to save our indigenous folk art forms for the future generations. Atul Yadvanshis creativity speaks high through the Great Indian Folk Band- RHYTHM-RAAS-RANG- which is showcasing Indian Folk Arts Music, Melodies, Rhyme, Rhythm, Glitter & Glamour of Folk Art Gala Extravagance. Eminent Folk Artists of different regions of India who have mesmerized the world with their performances are clubbed into a single programme i.e. RHYTHM-RAAS-RANG. Yadvanshi has Conceptualized, Designed, Directed and Assisted NAMAN (2008), SAPTRANG (2009), JHANKAR (2010), UTTARAYAN (2011) OCTAVE twice (2009 & 2010). According to Atul Yadvanshi “The Folk Music, Dance & Drama of our country are vibrant, full of verve, and an invaluable gifts of our ancestors. Classical Music, Ragas & Dances have originated from Folk Arts. We are trying our best to preserve folk music in its Pure & Pristine form through those Folk Art Practitioners or Communities whose hereditary profession is folk arts”. Undoubtedly Atul Yadvanshis programmes Celebrate India's glorious history, culture & traditions.

Contributions to the Society

For Allahabad based Thespian Shri Atul Yadvanshi, Indias Vibrant Heritage of Folks Music, Rhythms and Melodies are the Real Identity of our Country and they shall not Die. He has travelled widely in the states of UP, Bihar, MP, Haryana, Rajasthan, Assam, Andhra Pradesh etc. The dialogues with artists and their pathetic conditions inspired Shri Yadvanshi to take up the issues with the concerned officials in the State and National Capital. He has formed Indian Folk Art Federation reaching out to 18 states and plus 200 districts. Thus in an effort towards protecting, Promoting Folk Arts Atul has reached out to Lakhs of Artists, sounds unbelievable but with his Mission Vision and struggle he has undoubtedly become Voice of the Artists. His message is clear Protect Our Folk Arts before its too late. He is undoubtedly, paving a Golden Path through which we will be able to save our indigenous folk art forms for the future generations.

Noteworthy Achievements

• Under Intangible Cultural Heritage for Sangeet Natak Akademi, New Delhi, Conducted Intensive Research on the Traditional Folk Drama Nautanki and its Artists in as many as 14 Districts of Uttar Pradesh.
• Traveled extensively in the Rural, Distant & Far-flung Areas of Uttar Pradesh, Bihar, Haryana, Uttarakhand, Rajasthan, and Madhya Pradesh for Motivating & Mobilizing Folk Artists.
• Facilitated the formation of Indian Folk Art Federation by involving Folk Artists of 18 States to Protect & Preserve our Folk Art Forms Before its Too Late.
• Derived 4Ps formula for Revival of Performing Folk Art Forms. Through this 4Ps formula of Preserve, Pre-cast, Practice & Perform any rare/traditional Art forms can be safeguarded effectively & efficiently. It is popularly known as "Atul Yadvanshi 4Ps Model".
• Conducted Survey, Analytical Study & Literature Review on the History, Trends, Themes and Practices of Folk Art Forms of our country. Articles and Papers on Nautanki & other Folk Art Forms published in various Magazines.
• Organized National Seminar on "Folk Art Forms: Present Scenario & Future Strategies" which attracted the participation of more than 6000 Folk Artists - Till date biggest congregation of Folk Artists in India.
• Revived 'NAUTANKI' the traditional folk Drama of U.P. the reward of which was the inclusion of Nautanki 'BATWAARE KI AAG' directed by me in the prestigious "WORLD PERFORMING ART FESTIVALS-2004" which was at organized at Lahore Pakistan from November, 27th to December 7th, 2004. In total 39 countries from the world over participated in this festival.
• Bharat Rang Mahotsava-2002 & 2005 organized under the auspices of National School of Drama, New Delhi.
• National Drama Festival-2008 organized by NCZCC at Chandigarh and National Folk Drama Festival-2006 organized by Sahitya Kala Parishad, New Delhi in September 2006.
• Organized National Summit of Nautanki Legends & Stalwarts at Allahabad in pursuits of “Tracing the Roots of Nautanki”. 40 Legends of 18 districts from UP & Rajasthan participated at Allahabad from 24th -26th Nov.’2010.

Atul Yadvanshi's journey in the field of Folk Arts can be summed as:

• Folk Art Practitioner- Artist, Director, Researcher and Cultural Volunteer Committed to the cause of Traditional Folk Art Forms.
• As Director of ‘Swarg Repertory’ managing group’s activity with a greater aim of reviving folk drama Nautanki.
• As Chairperson of Indian Folk Art Federation vying to “Protect Our Folk Arts before its too Late” through Activism, Capacity Building, Sensitization, Orientation and Advocacy.
• Networking with Folk Artists across 19 states and 268 districts of our country.
• Facilitating Linkages to Folk Artists of rural, distant and far-flung areas with various Governmental & Non-governmental Organizations Schemes for the promotion of Folk arts.
• Providing Guidance and Technical Knowledge to Folk Artists of rural, distant and far-flung areas.
• Advocacy with various Governmental & Non-governmental Organizations for protection, preservation and promotion of Folk Arts.

ATUL YADVANSHI's 4 P MODEL

Atul Yadvanshi has travelled extensively in the Rural, Distant & Far-flung Areas of Uttar Pradesh, Bihar, Haryana, Uttarakhand, Rajasthan, and Madhya Pradesh for Motivating & Mobilizing Folk Artists. Facilitated the formation of Indian Folk Art Federation by involving Folk Artists of 18 States to “Protect & Preserve our Folk Art Forms before its too Late”. He has derived and propogated 4P's formula for Revival of Performing Folk Art Forms. Through this 4Ps formula of Preserve, Pre-cast, Practice & Perform any Rare/Traditional Art forms can be revived. It is popularly known as "Atul Yadvanshi 4Ps Model".

Through 4Ps formula of Preserve, Pre-cast, Practice & Perform any rare/traditional Art forms can be safeguarded by the 4Ps formula only which is well demonstrated by the diagram:

PRESERVE: Through research and documentation regarding the origin, stages of development, the specialty of the form, legends of the past and present practitioners is of the utmost importance.

PRE-CAST: To concretize the knowledge of the Art form its traditions, ethos and beliefs by enlisting the minutest details of the form in reference to instruments/music, dance, singing style and dialogues, if any. To arrive at consensus the seminars and conferences are the best tools.

PRACTICE: To organize workshops under the able guidance of established Gurus / Practitioners for the upcoming artist so that knowledge is transferred and one can be assured that the art form will never become for gotten tradition but will be a vibrant living form.

PERFORM: However, it is important to provide a larger cultural space for a long-term survival of the associated performances and for this reason; it becomes pertinent to make it complete with model performance traditions without distorting the very tradition in the process. The performances are the only way through which the Art form can arrive on the cognitive plane.